TANUSHREE KEDIA

Futurist and Design Strategist

Design Futures Symposium 2024 - RCA, London LOVING THE PROBLEM
FINDING THE SOLUTION
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I am a Multi Disciplinary Designer

With a commitment to pushing creative boundaries, I develop planet-centric solutions that resonate meaningfully with people. My passion extends beyond product design to crafting comprehensive systems, services, and experiences that enrich lives. Over six years of diverse experience in research, social innovation, co-design, and transition design has honed my ability to deliver holistic solutions from multiple perspectives as a design researcher, strategist, and industrial designer.

I Can Help You With

Helping startups, corporates, think tanks and innovation teams anticipate future trends and create long-term strategies through speculative design and future forecasting methods. 

Examples: The Green Finger Initiative, SlowAi

Breaking down intricate systems (like user experiences, societal challenges, or product ecosystems) into actionable insights to design user-centric and ethical solutions, for organizations in health, education, sustainability that tackle large scale challenges.

Examples: Buenaventura, SustainLabel, The Green Finger Initiative

Helping companies and entrepreneurs, SME’s or corporates expanding into new domains – ideate, prototype, and launch new ventures or product lines.

Examples: Buddy Up, Cutensils

Designing products, services, and strategies that align with ethical and sustainable goals, such as environmental impact or social good. For businesses aiming for ESG (Environmental, Social, and Governance) compliance or creating purpose-driven brands.

Examples: Urban Farming Network, SustainLabel, SlowAI

Creating thought-provoking design concepts and narratives that explore potential futures, helping organizations innovate beyond their immediate horizon.

Examples: Buenaventura, Urban Farming Network

Using in-depth research methods to uncover human behaviors, motivations, and cultural nuances to inform design decisions. Specifically for companies launching products or services in india and the UK and need localised insights.

Examples: Financial Kiosk, Optival

Conducting tailored workshops on topics like speculative design, system mapping, or behavior change for corporate teams. design agencies, education institution, or NGO’s to upskill.

Clients: Royal College of Art, Nectarous, Qtel Innovations, Distributed Design

The Design Futurists Manifesto

Who We Are

We Are Broad Spectrum Hollistic Thinkers

We aspire to think of challenges and possibilities from the lens of different perspectives, systems and stakeholders.

We Are Research led Creative Practioners Focused On Adressing Complex Systemic Gaps

We focus on addressing challenges that go beyond everyday life, they span through different time periods, ecosystems and industries. These are social, technical and ecological ‘Wicked Problems’ that need to be thoroughly researched to understand. Hence, everything we do is based on comprehensive research, both qualitative and quantitative.

We are facilitators of change and advocates of inclusive interventions.

We facilitate systemic interventions that are very challenge-centric and incorporate the needs of all stakeholders and beneficiaries - be they human or non-human.

We navigate uncertainty and ambiguity in a rapidly evolving world.

What you initially see is very different from what you eventually address.

We are passionate, adaptive and empathetic.

Everything we do, we do with a passion to help, the spirit of adapting to what the world requires from us and most importantly, empathise throughout our process.

What We Do

We research comprehensively to reframe challenges, expand the possibilities of the future and contest the status quo.

A comprehensive systems and futures research is the foundation of our practice and the way we guarantee our responses are grounded and appropriate.

We create new narratives and artefacts of/for the future to inspire and engage people.

We use the language of design (visualisations, models, objects) to experientially materialise and communicate ideas of the future.

We design pathways towards the future devising strategic interventions with a systemic perspective.

We are much concerned with creating change and impact through innovative and actionable strategies and projects that bridge the now and the future.

Why We Do It

We advocate for our future selves and the generations that follow.

Futurists are tasked with thinking about challenges, possibilities, consequences and unintended consequences with a unique lens of how all if it effects and is affected by beings of the future.

We embrace a planet-centric approach to prioritise social inclusivity, ethical decision making, resilience building and overall well-being for all species.

Our practice is an effort to consider all possible facets that may effect the planet and all the beings that it contains.

Explore Together

Get in touch to share the problems your organisation is facing, and find out how I might be able to help.