TANUSHREE KEDIA

Futurist and Design Strategist

SustainLabel

Project Type

Strategic Intervention

Date

2023

Location
London

Fast fashion is a complex problem, motivating us to find potential positive changes. Our group project, based on prior research, allowed me to explore this topic from a fresh perspective as a consumer. Working in a diverse team was both challenging and enjoyable, leading to productive debates and a solid final idea.

We proposed a two-part sustainability label for clothing: first, to inform consumers about a brand’s efforts and values; second, to analyze and examine brands’ practices. This approach aims to identify and address gaps in sustainability.