TANUSHREE KEDIA

Futurist and Design Strategist

Cutensils

Project Type

Product Design and Venture Creation

Date

2022

Location
London
Cutensils is a small start-up I initiated in India during COVID shortly before things started opening up. Cutensils; Cute + Utensils was a product design idea from my undergrad where we added cutensis and animal/nature likeness to everday objects without it being gimmicky. 

 

A marriage between sheet metal production and that intial concept. I studied the total prpcess of production at factories that I’d previously worked with created a business plan that decresed offcuts, along with my team we came up with some ‘fun’ products that rotated around Do It Yourself Sheet Metal Origami.