Buddy Up

This project was developed for the Venture Creation unit at the RCA, originating from the general theme of the cost of living crisis. The Buddy-Up project is a low-cost, high-ROI business plan aimed at making the international student experience and integration seamless. Given the vast international student market, this project has significant potential to scale from single universities to cities and even multiple countries.

The project gradually took shape over several weeks. The team’s diverse backgrounds were instrumental in providing key insights based on their own experiences. We conducted interviews and sent out questionnaires to validate some of our initial assumptions about the required features. My role involved developing the business case throughout, market validation and research, financial modeling, and designing the user flow.